Hasan Hejazi chooses Comms 101 to support Australian awareness of ‘Caroline Flack Tribute dress’, raising funds for UK charity MIND
Hasan Hejazi approached Comms 101 to assist in raising awareness of the “Caroline” dress in Australia via targeted publicity outreach.
Luxury womenswear brand HASAN HEJAZI launches the “Caroline” dress as a tribute to late TV star Caroline Flack. The playsuit dress in orange was originally worn by Caroline for the National Television Awards 2019 and has become one of her most memorable looks.
Due to the popularity of the dress the London based brand have launched a new version of the dress in pink for Caroline donating all profits (approximately £100 per dress) to Mind. Mind is a registered charity close to Hasan’s heart that provide advice and support to empower anyone experiencing a mental health problem.
Support for the campaign is off to a good start with celebrity supporters Laura Whitmore, Paloma Faith, Kimberley Wyatt, Louisa Lytton, Sair Khan, Dawn Ward and Munroe Bergdorf all sharing the dress on their Instagram.
Speaking with Caroline’s friend and her stylist Nana Acheampong who styled Caroline in the original version of the dress she stated that pink was one of Caroline’s favourite go to colours especially for her fashion choices. Pink is a colour that symbolises love, compassion, playfulness and most importantly kindness.
"In a world where you can be anything, be kind." - Caroline Flack, 2019.
The pink crepe dress priced at £250 features a playsuit bodice with a maxi skirt overlay and a contrast fuchsia pink satin lining. Available to order for a short time only exclusively via the HASAN HEJAZI website with an early April delivery.
“I never had the pleasure of meeting Caroline in person but still I feel heartbroken and shocked like so many of us do that we have lost such a bright star. It is so important to me to pay this tribute to Caroline and to raise money for the Mind charity. I hope that we can all learn lessons in how to treat others and create a safer and happier place for us all to live, please be kind.” – Hasan Hejazi, Director.